He is speaking pretty specifically about web/app programmers and how there are a glut of convoluted and overlapping frameworks that seem to pop into existence overnight can discourage and confuse the average rube.
Just because thats where all the cool start up money is right now (see facebook, whatsApp, etc...) doesn't mean thats the only kind of programming. What about the people building this "internet of things", what about the people actually evolving the internet architecture, what about the people building the appliances to make sense of "big data"? None of those people should be "average". Joe Schmoe doesn't want to work on those things in his spare time.
Car analogy: out of all the makes and models of cars, this guy is talking about wanting Joe Schmoe to be able to build a backyard go kart. Fine, great, whatever. I suppose it would be cool if he could do that without goofy tools and processes.
There is nothing wrong with the "elites" building the BMWs though.