Yet, despite consumer angst around the data issue, there is a lack of ownership by the general public towards it. Only 32% of consumers recognize their own involvement in keeping their data secure. Instead, consumers blame individuals, with over a third expecting to see repercussions for the member of staff deemed responsible and almost one in 10 holding the CEO personally responsible.
Trust is being hampered by the fact that consumers are failing to see the results of the data they provide. Over a quarter of respondents believing that telecoms and utility companies use their data solely to extract more money from them."
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