Seems likely. Why else would they be checking (stalking?) her Facebook profile anyway?
You misunderstood me, by paper sleeve, I mean when the software ships without a jewel case and instead is stored in a cheap paper sleeve, which is easily ripped/destroyed/lost. Printing it on the CD or jewel case is fine, but printing it on a paper sleeve... meh.
I don't feel you can really consider serial keys to be DRM. It doesn't limit your number of installs, no matter how many computers you install it on, you can resell your software, it'll never cease to function, it is yours. I really only consider DRM to be anything that makes so that something I purchase isn't really mine, as if I rented it, when I was led to believe I was purchasing it.
Only thing I hate about serials is losing them. I cannot for the life of me, figure out why they print it on those paper sleeves. Every serial key should either be on the damned CD itself, or at least use a plastic cd case and put it on there.
I think serial keys are necessary. They stop casual copying from being prevalent. Many people are not willing or knowledgeable enough to go through the time/effort to download a torrent, mess with keygenerators and/or no-cd cracks, and then possibly still be blocked from online pay. Without serial keys, anyone could just buy say, an RTS like AoE3 and install it on all your friends computers real quick so you can play together online. There has to be a balance, and I feel serial keys are a nice compromise, since it really doesn't require additional effort on my part, and I can even resell my software, because it is truly mine.
Just because you modify your Wii doesn't make you a pirate. There is a lot of interesting or nifty homebrew software. Wait, why am I replying to an AC/troll anyway.
EA's track record isn't the greatest, but if they go through with it, it's a step in the right direction. Getting everyone pissed off with DRM then suddenly reversing your stance is good PR too.