We shouldn't have to use it.
There's a change coming on the Internet. Pageviews are a useless metric. Clicks are done for.
True value lays in the userbase. User capital is the new currency. And not selling to advertisers. The single carefully formed tweet, pin, or *sigh* FB wall post can be worth thousands to the right company. What kind of users follow you? Who wants a crack at those users.
I haven't seen an intrusive ad in almost a decade. They are dead. They are a complete waste of money. Banners are done.
The stuff I block with adblock shouldn't be seen for a reason. I block it for a reason. It's already the third tier Internet. It's one step above Nigerian prince email.