"We have nothing to advertise for the new MMO because itâ(TM)s a shell of a game thus far. Weâ(TM)ve already stated itâ(TM)ll be a brand new franchise, which means the lore, art, and game play are being developed entirely from scratch. Itâ(TM)s an overwhelming process, but a process through which we excel. Our track record supports this." ...response from Blizzard community manager Zarhym clarifying that Blizzard's unannounced fifth project is an MMOG based on an entirely new intellectual property.
"The idea of a new franchise is very intriguing to employees of the company," said Blizzard chief operating officer Paul Sams..."
That enough for you?