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Most sw/dev managers I know fall in this category.
Expert Systems have been one of the most successful and longest used AI models in industry. FPGA routing and layout programs have relied on this form of AI since the early/mid 90's.
I won't suggest my kids go into high-tech, unless they can get a sweet-sweet senior mgmt position.
If the engineers think it's cool enough that they want one for personal use, it's probably a product that has a use that could be expanded from the tech-geek segment into something profitable.
It doesn't rule it out either...
From my experience working with and for HW-centric companies, they all view SW as a zero-revenue expense. As such, they don't invest in the people, tools and processes that make for successful software products.
I'd tend to think being a top h/w vendor is actually a detriment to delivering good software.