Sharks Seen Swimming Down Australian Streets 210
from the we're-going-to-need-a-bigger-sidewalk dept.
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I would like to think that this move on the part of the content owners will be a massive failure without any intervention by government. If a typical computer user goes to a content owner's site and sees a message saying that the ISP has not purchased the "ESPN360" package and that the user will not be able to access ESPN360 videos, I expect that the user will just go download it via bittorrent or the like. Or just ignore ESPN360 and go to a competitor's site for the scores and highlights. So ESPN360 loses out on a potential sale (to the individual) either way.
I would understand if users from an ISP which did not pay for the ESPN360 access for its customers get a "give me your credit card info to see this video" page, whereas users from an ISP which did pay for access for its customers get to see the video free of charge. That might actually end up being a viable business model.
Of course, it's entirely possible that I don't know consumer behavior as well as I think I do. The foolish choices made by consumers continually impresses me.
""After building the stylesheet, it is easy to update your content and have your site available everywhere. On the other hand many designers mention that handhelds users look for different information than computer users. There are different needs when you are on the road with your mobile phone and different when you are at home."
If you wait long enough, it will go away... after having done its damage. If it was bad, it will be back.