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Comment Prepare to pay multiple subscriptions to RTFA (Score 1) 322

Amazon is funded by the sellers who advertise products through its Selling on Amazon platform, and eBay likewise.

Most video games with AAA production values are paywalled, either just to start (traditional distribution model) or to be able to play longer than five minutes in a stretch (free-to-play with energy mechanic). It's a consequence of needing to pay artists.

Ad-free sites hosting how-to articles would be paywalled. If you want to read five how-to articles, each on one of five different sites, prepare to pay five $20 per year subscriptions. If you think people don't read the featured article on today's Slashdot, just wait until site-scoped paywalls become more popular.

Likewise, ad-free messaging platforms would be paywalled. If one of your contacts is on of LOA, another on NSM, and yet another on QCI, prepare to pay three different annual subscriptions.

Comment Hosting economies of scale (Score 1) 322

Yes, lots of stuff was on university-hosted websites

And what happened to it once the students producing the stuff graduated?

With today's cheap hosting

Would hosting have become so cheap without the economies of scale that come with demand for hosting by ad-supported publishers?

And of course there's the search engines; Google used to support itself just fine with small, text-based ads next to the search results

The web was also much smaller back then; I remember the "Giga Google" doodle for the milestone of one billion pages in its index.

Comment A year's subscription to read one page (Score 1) 322


Say you use a search engine to navigate to five different pages on five different sites, but each requires a separate subscription in order to read past the first paragraph of an article once it has detected your preference for no advertising. Only a negligible number of people are willing to pay $20 for a year's subscription to one site (or for a block of 1,000 article views on one site) to read one article; the vast majority bounce. The only way I can see around users' preference against site-scoped paywalls is to go back to federated subscription networks. Remember Adult Check?

Comment Re:No such thing (Score 1) 322

No Javascript (Impossible, otherwise you will see the ads burned into the content of the website, which is actually worse, because it's hard to be context-aware this way, do you really want to see ads for condoms on childrens comics?)

Then be aware of the context of the page on which the advertisement appears, and be unaware of the viewer's context.

Nobody buys directly from content publishers because campaigns have set dates to run

Then publishers ought to introduce tools to let an advertiser choose the start and end of each campaign, so that an advertiser can buy a particular share of a particular ad unit on a "set it and forget it" basis.

No interstitials (These are really only meant for linear content, eg you visit a site, and on the third page or so, you see this ad. It's not meant to be the first thing you see because it sends the user away from the publisher.)

The interstitial is alive and well.

Comment Paywall for all sites for children? (Score 1) 322

No Sound

What, even for auto-playing videos?

No auto-playing videos.

It is never appropriate to advertise to children.

Ought all sites targeted at children to be instead paywalled?

no more than 10% of the browser view area, per page.

Good luck getting any advertiser to pay for a fraction of a percent of a page if the viewer's device has a 4" screen, such as a phone. And how would the site know that the viewer's device has a 4" screen in the first place without JavaScript?

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"The value of marriage is not that adults produce children, but that children produce adults." -- Peter De Vries