Yeap, particularly since there seems to be a bit of a disconnect between creative and logical thinkers. It's pretty rare to run into a truly creative programmer because they tend to be very logical, "follow the yellow brick road," type of people*. Conversely, the most creative people I know tend to shy away from programming because it looks too much like algebra.
While something like this will tend to get flooded with chaff, the possibility of this leading to more creative people being able to create applications is a good thing. Even if this is just the first, limited, step that leads to more robust and flexible options down the road.
*Note: The BEST programmers I know do tend to be both creative and logical. It's still more rare than not.