Until they have a more affordable version, the with be a niche. Bugati is also a niche. Niche doesn't mean bad.
Bad example. Bugatti isn't a niche, Bugatti is just a marquee brand of the Volkswagen Group.
And while obviously Tesla will remain relatively small until they have the pricing and capacity to sell more cars, that's not really a very good definition of a niche. They are backordered for months and have already announced longer term plans for their next 2 models. That's called *startup*, not a niche.
As far as the price - maybe it's high, but also maybe Bob Lutz doesn't quite understand the concept of stock valuation. In theory its price is based on the POTENTIAL value of the company, not it's current state. Or maybe he's just butt hurt his former company's stock (GM) has tanked while Tesla's has skyrocketed.
Actually, if you want *real* niche, it's Lutz's new company, who's car (I'm not making this up) is basically taking a Fiskar Karma and replacing the electric motor with one from a Corvette ZR1: http://www.autoblog.com/2014/0...