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Comment Re:Demand was inflated through marketing (Score 1) 302

In a capitalist society, desire *is* demand. There is a strong cultural link between beauty and diamonds, between love and diamonds, and between (especially) marriage and diamonds. None of these -- especially not the latter -- were there before DeBeers. Study a little history, and you'll see this.


There is no likelihood man can ever tap the power of the atom. -- Robert Millikan, Nobel Prize in Physics, 1923