TFA: The results are intriguing—even a relatively simple neural network can be used to over-interpret an image, just like as children we enjoyed watching clouds and interpreting the random shapes. This network was trained mostly on images of animals, so naturally it tends to interpret shapes as animals.
Less intriguing: to consider that similar networks (especially once giving "recommendations" to unquestioning end users) might ascribe e.g. criminal propensity or lack of creditworthiness to the odd proverbial "innocent bystander" by over-amplifying distinctions they "think" to have learned.
If you look at the letter from IMAX (PDF), you'll see they think the reference to IMAX is "misleading to readers." They further request that "all future articles regarding this "room-scale" virtual reality system make no reference to our registered trademark." Apparently, IMAX has never heard of the Streisand Effect. Update: 06/19 19:26 GMT by S : IMAX has apologized.
Recently I had a problem with my ISP, where the ISP-provided "modem" — it's a router — would lock up at least 3 times per day. I had router logs, many hundreds of Google results for that model and release of hardware showing this as a common problem, and simply wanted the ISP to provide a new router (it's a managed device). I replaced the router with a spare Airport Extreme and the problems disappeared, to be replaced with a warning from the ISP that they could't access my managed device" and the connection is provided contingent to using THIER router. However my point was to prove that their router is at fault.
How do you fare when trying to get through to a service provider that they actually DO know something in the field? How do you cut through the frontline support bull*hit and talk to someone who knows what they are doing? Should there be a codeword for this scenario?
I thought we'd all suffered enough advertising on our keyboards since 1995 already?
Thankfully the glorious Model M remains unbreakable and unaffected...