Comment: Re:Why did Facebook limit distribution of their ap (Score 1) 124
There's no better way than artificial scarcity to ensure accelerated adoption.
Plus, replacing the Home screen and interacting with the system at a lower level than probably e.g. Apple on iOS would allow, given the wide variety of Android versions (and hacks) out there that might be incompatible in unforeseen ways, Zuck probably does not want his company to go down in history as the one that (at least temporarily for Joe Avg. Users) inadvertently bricked a hundred million phones or so.