and the have been heading there for a while now. Every "upgrade" I've ever bought has turned out to be a disappointment. Their drivers and firmware are crap, they have actually removed certain features from their Zen Vision:M series in the form of firmware "upgrades" (removing the ability to record from live radio is the first example that comes to mind) and the 2 players I've bought from them (a Zen Touch 20GB and Zen Vision:M 60GB) have both died within a year.
Lost the CD that comes with your Creative Player and want to reinstall Creative Media Explorer so you can start copying music to your player? Tough, you wont find it anywhere on their website, they don't offer it for download. (I even have the sneaking suspicion that while hunting for it I found them offering to ship it on CD for £8, although don't quote me on this being true or the price being anywhere near accurate).
I personally never plan on buying from them again, at least not until they pull their act together and start pushing updates that actually add features and drivers that work (Linux support would be lovely too, gnomad2 gets the job done but it's no where near perfect). I've always tried to avoid the iPod, but it's looking increasingly likely that my next mp3 player will be one.