That is 24%. That means your device could be 20% cheaper and they would STILL make more money then anybody else in percentage per product in the electronics world. So instead of 500USD for the Ipad2, you could be paying 400USD and they would still make money. And some people don't think Apple is overpriced.
Don't worry, you can buy a $500 phone from my non-profit, $400 will be my for salary and $100 for a junk Android phone. Profit is an indication that you're delivering more value relative to cost than the competition, after all sales price is just a number you decide. They're not competing against some imaginary non-profit, the day Google, Microsoft etc. deliver a competing product forcing them to lower prices they will. Until then, keep blaming the one delivering what people want and not the ones who don't.