The article says that the battery delivers about half of the voltage of a typical lithium ion battery (which is usually around 3.7V).
So 1.2Ah/g * 1.85V = 2.22Wh/g
Your battery is 30Ah/20 pounds * 12V = 18Wh/lb = .04Wh/g
So yes, this new battery is extremely energy dense. If you needed it to be 12V, though, you'd have to wire them in a series of 6, which would reduce the energy density by a factor of 6. Still a big improvement, but more like .35 Wh/g @ 12V, which is about 9 times better than your camping battery. Not bad.