Imagine a world where the cable company bought all the restaurant chains. Meals are no longer for sale! If you want to eat dinner at Chili's, just sign up for an expensive monthly service providing all-you-can-eat food at 37 chains all around town.
What's that, you only want to eat out occasionally at one or two restaurants? That's your choice but the price is the same.
Oh, did I mention that each meal will be interrupted 2-3 times for several minutes of pitches from various unrelated businesses? Don't worry, you'll get used to it! Soon it will seem normal to eat this way.