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From the press release:
"The companies whose applications have passed the challenging certification process for the Trusted Download whitelist are all demonstrating a commitment to protecting consumer privacy," said Fran Maier, executive director and president of TRUSTe. "By completely informing users about the particulars of the downloads they offer up front, the participating companies are increasing transparency and giving control to users."
Some of the software which has been certified includes Coupon Bar 5.0 from Coupons Inc, Crawler Toolbar 4.5.0 from Crawler LLC and Save/SaveNow from WhenU.com."