An interesting aspect of this concept is that it is fairly future-proof. Without changing the API, the company can change seamlessly the internal processes:
First getting humans to do tasks that are difficult for computers (like audio transcripts).
As computers improve in capability the humans can check the transcripts performed by computers, and use the feedback to improve further the capability of the computers.
And finally let the computers do the task without supervision and/or sell the software that has been developed to do it.