It seems that we hear the words 'permanently' when used to reference a digital service, everyone has had the wool pulled over their eyes. Permanently purchase Flappybird? i guarantee you you won't be able to play that in 10 years. Permanently view the video from BBC? lets say i 'buy' (license?) a copy today. Does anyone actually believe that in 2037 i'll be able to view that content, or have some sort of recourse to get either an updated version without extra money, or simply a refund since i'm no longer able to use. Its like you bought 'the product' but like Cinderella, it expired.