At least for now with this most recent situation, an online giant has found a relatively quick and easy way to regain the upperhand.
Why the assumption that it is good for for-profit companies to find loopholes and avoid the will of democratically elected governments. The French government has made a decision that will have repercussions. If this is followed, books will be more expensive in France, but they wont lose the independent small bookstalls in town high streets that so many other countries will have. It may also inhibit the ability of online companies to start in France. But, guess what, the people can decide. They can lobby for it to be an election issue, ask their representatives which way they vote, etc. If they don't like the law they can get it changed.
Why is it assumed to be better for a private company with a board who the French people ave no influence upon circumvent this decision?