We spend a lot of money fighting it and a lot of emotions denying it. I used to work in an ICU and man the stuff I'd have to do to people who were in agony and just wanted to die sleeping on a cloud of Ativan and morphine. So many families wanted grandpa kept alive for 3 more days so they could come in and see him one last time. The response I wanted to have for that is: "You not being here isn't grandpas fucking problem. If you had such a good relationship, then it makes no difference who is here. Yet if you have grief, that's your own damn problem and they shouldn't suffer further so you can sleep better at night."
But seriously, it's a part of life just like birth, marriage, and having your own kids, but we (and I mean the voting majority, because I and others disagree) just don't want to see it that way. Put your big boy/girl rational pants on and get ready to die; it's the one thing we all have in common.