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Submission + - Nintendo's 'Alpha Moms'

An anonymous reader writes: The LATimes reports on Nintendo's "organic events" orchestrated in 8 major US cities. They are trying to create a grassroots-like campaign to spread Wii-awareness in these cities. In the light of Sony's adventures in grassroots, is Nintendo guilty of astroturfing?

From the article:
"The company hired a consultant to identify three sets of "ambassadors" in each city: a core gamer/loyalist who would sing the praises of the system to other gamers; a large multi-generational family, where everyone from the kids to the grandparents could take turns with the Wii remote; and an alpha mom, who would presumably spread the word at schoolyards, soccer fields and her neighborhood."

We all agree on the necessity of compromise. We just can't agree on when it's necessary to compromise. -- Larry Wall