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Blizzard would be better off at this point to cut ties to WoW and help people transition to a new MMO with fresh start instead of attempting patches to WoW to make it flow better and *seem* original.
Obviously just my opinion. I haven't marketed any multi-million/billion dollar franchises so my view is obviously skewed.
1. They visit public tracker websites.
2. They query the tracker for a list of peers given a torrent hash (not difficult)
3. Dump all data into the database that can be searched through their website
That means your data is not on there if you're a torrent user because you're using a tracker they aren't indexing or you have a dynamic ip that they haven't categorized yet. In the same way this is why you can get false positives. All this B.S. about honey pots or fear mongering is dumb considering how straight forward this website is.
People have realized all these faults. That is why so many people move away from TV now towards over-the-top offerings that have the "on demand" nailed down. How are we going to save TV? By providing features that pre-recorded alternatives can't offer. For the most part that means enhancing Live TV. You want to see sport stats of the player that's up to bat? Good, its right here. Can't decide what to watch? Have your TV remind you when favorite shows are coming on based on your viewing history. Want a little trivia info on the current movie/actor? Bam!
TV was traditionally passive and it failed. I don't want to watch reruns and I don't want to have to wait 15 minutes for the next episode to start because its borrrinngggg. TV needs work to keep people interested or else they'll go to streaming options. Don't fight it. Don't pretend its not an issue because it is. What makes me think I can speak on the subject? I work for an telecom that has IPTV offerings and spent about a year doing application development and server administration for the IPTV service. A lot of that time was dealing with marketing and understanding the trends in the market to keep my job.
Where the ambiguity comes in is where we draw the line as "private information". Is your conversation or web history considered private? You'd have to convince the courts should you take it that far.
Source: Ex-programmer for telecom provider within Canada from the billing and revenue software department. We had privacy laws rammed down our throat due to our access to production databases.
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