I'm not so sure about that. OSX is already on what, 10.7 or something like that? I doubt most people would fall for Windows 10 vs. OSX 10.7 [insert cat name here]. That STILL looks like Windows is behind, so it'd be failed marketing if it was a marketing gimmick.
I'm pretty cynical when it comes to tech companies, but I don't think Microsoft's marketing is quite that stupid nor their dev teams quite that stupid.
IMO, they probably wanted to bump the kernel number
I think the summary was actually saying that Apple did NOT clearly spell out its support schedules like many other software companies DO. Rough quote - "this would not be noteworthy if Apple, like other software vendors, DID...."
So it's saying other software vendors DO do that, but Apple does not. Which is what you're saying. Can't we all just get along...
For all of Microsoft's failures, bad business practices (particularly in the past), etc., they seem to be doing some things right these days. I'm not too big of a fan of the new start screen (easily fixed)