Being a girl( I swear I really am female!!!), I have some insight for you. My mom and best friend are very much the people that fit the stereotype. Both of them ADORE pink frilly stuff, love to shop, have a hardcore penchant for knickknacks and are generally very girly. Hell they even have "typically" female jobs, a cosmetologist and a nurse. I, on the other hand, think pink of any sort is hideous, prefer WoW to the Lifetime channel and work in IT. Doesn't mean I don't do girly things though. I love to shop for..... yes shoes. I think I have like 30 pairs. It's my little thing. All people have some piece of them that fit into some stereotype about them. In spite of that, I, and most women I know, don't want to be pandered to. It's a terrible idea. It this whole thing makes Dell look like they don't have a damn clue about modern women. Are some of us on diets, yup we are. Do some of us love shoes, yeah. I know I do :) Do some of us love the atrocity that is the color pink, sure. As another poster said, I am sure this has some appeal to some women, but not me. I'm not trying to say that I'm some super special person because of this either. Just saying it's a terrible fucking idea to to stereotype ALL people in a certain race, gender, sexual orientation and then try to sell them a product based on that. It would be like me setting up a website selling country music and only gear it towards Texans, you can put a multitude of other examples here but you get the point. I think I won't be buying from Dell anymore.