I really have to wonder if there are ulterior motivations at work here.
So it goes in the realm of social science, public information, and journalism of any color. How much of the phenomenology is social engineering, propaganda, or product placement? Where do the lines of credibility blur if in fact there are also ulterior motives being served by some, while by others the intent is legitimate. In situations that are varied and complex whereby "all of the above" possibilities are valid, how can we proceed with a one size fits all response that could possibly be adequate? This is why we must take the good with the bad and keep an open mind, else the ulterior motives you consider may become a more potent threat, in fact.