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Warner to Sell Music on DVD 365

Carl Bialik from WSJ writes "Warner Music is planning an aggressive attempt to replace the CD by pushing consumers to buy their music on specially outfitted DVDs, the Wall Street Journal reports. It's music to the ears of some struggling retailers who seek a new physical product to re-capture some of the online (and file-sharing) market. 'As a retailer I'm going to be holding on desperately for any compelling physical product,' said Eric Levin, who owns two independent stores called Criminal Records in the Atlanta area. 'So the introduction of a new cause for excitement.' More from the article: 'But there are some stumbling blocks that may discourage consumers from embracing DVD albums. The new discs would not play on normal CD players, meaning consumers could not simply pop their new discs into their car stereos or other players. And users would not be able to copy the main audio mix onto their computers. On the proposed DVD album, the main audio mix is to be protected by the same software that already protects the content on normal DVDs.'"

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