Congratulations both of you. You've got Apple all figured out.
There I was thinking that improving iOS would boost sales-of and loyalty-to the biggest margin phone line-up that ever existed, when all the while I completely missed the nickel-and-diming opportunity of ad-blockers diverting petty-cash away from competing advertisers!
Genius. I mean, why would Apple make mere billions on hardware when it could rake-in hundreds, thousands, maybe even MILLIONS with its iAd platform?