I interpret this differently.
AMD cpu division has been losing money hands over fists since the first i series for quite some time. It doesn't matter if it fits your needs. It only matters if they can compete with Intel. They can't.
ATI however brings in some money I guess. So this is a test to see if the intel version sells 4x more. If it does perhaps it is time for AMD to leave Intel to the x86 to remain solvent? It pains me to type this as I went AMD since the athlonXP days to the phenom II I just retired last summer.
Sorry Hairy but in Star Wars the OLD republic where I got 20 FPS I now get 40 fps iwth the same video card since I went from a 2.6 ghz 6 core phenom II to a 3.5 ghz i7 which is only 4 core. If I wasn't so cheap ... or I should say ex would allow me to spend $150 for a 2010 i5 when I bought my phenom I would not have had this problem.
Also AMD really does suck with power management. You won't see my MS Surface carrying an AMD anytime soon. My coworker like you is an AMD fanboy but he admits for a notebook he won't touch AMD.
As tablets take over as the Surface and WIndows 10 with universal metro apps and 2 SDK's to port IOS and Android apps with 85% of the original code to IWndows Phone/Windows 10 take off in the coming years this will be ever so important. True WIndows 8.1 was frustrating and both of us hated it with a passion, but I concede it rocks on a surface and Windows 10 is what 8 should have been.
So I could be wrong but a test to dip the waters is my 1st guess. Second AMD could be preparing to leave the cpu market entirely since Intel is about to embark .14 nm skylake. What is AMD .28??? Slower performance, more heat, and more power sadly since they sold of global foundaries. Global foundaries are reserving .14 nm chips for phones. AMD is too small of a market to give a crap about. Ouch ...