You are receiving this email because you added unlimited Blu-ray access to your account for $1 a month. The number of Blu-ray titles has increased significantly and will continue to do so. As we buy more, you are able to choose from a rapidly expanding selection of Blu-ray titles. And as you've probably heard, Blu-ray discs are substantially more expensive than standard definition DVDs. As a result, the monthly charge for Blu-ray access is increasing for most plans and will now vary by plan. The charge for monthly Blu-ray access on your [plan] will increase from $1 a month to $5 a month. The price of your [plan] is not changing and remains at [plan price] a month. The new charge for Blu-ray access will be automatically added to your next billing statement on or after April 27, 2009 and will be referenced in your Membership Terms and Details.