To hire someone with experience in copyright law makes sense if Obama is going to try and control the online content of the Internet via Intellectual property arguments.
What else is there that is concentrating the minds of the mainstream media these days? What is the obvious "quid pro quo" that the mainstream media can give Obama? Don't you understand that Murdoch is perfectly capable of arraying his media empire behind Obamas re-election campaign if it suits him?
To put it another way, if he was going after the banksters, he would have hired someone with deep experience in financial fraud. ..And of course after this gig, Verrill goes right back to working for his law firm and representing the RIAA at a much higher rate.