Consumers are fine. The only benchmark that matters to a normal consumer is "How fast does it run my games?" and the answer for the 970 is "Extremely damn fast." It offers performance quite near the 980, for most games so fast that your monitor's refresh rate is the limit, and does so at half the cost. It is an extremely good buy, and I say this as someone who bought a 980 (because I always want the highest end toy).
Some people on forums are trying to make hay about this because they like to whine, but if you STFU and load up a game the thing is just great. While I agree companies need to keep their specs correct, the idea that this is some massive consumer issue is silly. The spec heads on forums are being outraged because they like to do that, regular consumers are playing their games happily, amazed at how much power $340 gets you these days.