I'm sure people are going to put their tiny 1 gig porn files on an expensive blu ray to transfer them. Actually, there is this other technology called Ethernet... and if you don't want a computer on your TV, there are still many options. For the price of 2-4 blu ray discs you could have a wireless media extender, or for the price of a few more discs, and Xbox 360, or for still a few more discs, a PS3. All better options than "Burn Pr0n", Carry to other really expensive player, watch".
Especially when all the smart kids are going HD-DVD. But thanks Sony for using 50's marketing (bundle and jam) to get more Blu-Ray sells!