Licensing is more complex than program itself. Everybody's getting sucked in to the lawyers' game.
This isn't surprising because one side is working with human nature - the tendency to share whatever makes them happy, and the other side is focused on battling government monopolies called "intellectual property", which is artificial scarcity enforced at the point of a gun.
Copyleft is just a hack to route around copyright damage. Absent governments enforcing it, we'd all just either release code or not release code and the licensing friction would all go away. Some dude would just issue a pull request and move on. There'd be nobody jumping up and down shouting about courts, fines, SWAT raids, caging and sexual torture over duplicating digital data.
But that's the reality we have to face. If more people chose WTFPL we'd get more done as a non-zero-sum group. The trick with the 'rising tide' analogy is that it's the sum that's non-zero; every individual value may or may not be positive, and some of those values that are currently positive might be negative and, man do humans waste time protecting their downside risks to the point of eliminating their upside potential.