You have to own your career.....no one else will do it for you.
Say that stronger. You have to own your own career. Anyone who wants to do it for you should not be trusted. Your manager will happily guide you to what the company needs, to what he needs, but not necessarily what is best or most lucrative for you. I've had several employers "guide" young college kids down the path of engineering management and schedule keeping, and in 5 years these people were unhireable and "stuck" at their employer, until such time as the ax man cometh. Never let this happen to you. If you care about technology, stay as obsessively technical as possible. If you want to be in technology management, be even MORE technical, but go to meetings and learn to powerpoint.
The management where schedules are kept and technology isn't important: this you want to avoid. While it may seem like there are infinite openings, that's largely because of a revolving door as the sediment is flushed from the system. The pay is bad, the future is bad, and your career is that self-same sediment. Do not be fooled by all the letters you can put after your name, they are not valued by most anyone.