My day job is at a security software company (anti-malware). We don't do anything in the backup space (either develop software, resell someone else's software, etc.) but I did write a paper on the subject of backups for them, because not every computer problem is a virus. It is more geared towards home users or home-based businesses than the video, above, because I figured that businesses already have some idea about backups—whether or not they are doing them properly is entirely another question, though.
The paper is basically an overview of backup technologies that might be applicable to a single PC or a small LAN, and is completely vendor neutral (like I said, no ties to anyone/anything in the backup space). It is also specific to on-premise backup technologies, as opposed to cloud, because those are the types of backup technologies with which I am experienced.
Anyways, if you are interested, or want to share it with a friend, family member, et cetera, here's the the paper: Options for backing up your computer [PDF, 862KB]