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The Almighty Buck

Game Devs Using One-Time Bonuses to Fight Used Game Sales 229

ShackNews reports on an emerging trend which sees game publishers offer one-time bonus codes to unlock extra content for certain titles. Rock Band 2, for example, comes with a code which will allow free 20-song download, but is only usable once. NBA Live '09 has functionality to update team rosters on a daily basis, but will only do so for the original owner. "'This information and data is very valuable and it wasn't free for us,' an EA representative explained on Operation Sports. 'T-Mobile is paying for it this year for all users who buy the game new. This is a very expensive tool to use, and if you don't buy it new, then you'll have to pay for this. It isn't greed at all.'"

Viral Music Videos A Problem For RIAA 182

prostoalex writes "A few years ago music videos were considered promotional, a tease to get the viewer to buy the whole album. However, now that a commercial market for music videos is springing up, the music industry is not quite happy with YouTube, iFilm, Google Video and other video sharing sites distributing the music videos of famous artists. Billboard magazine says: 'The RIAA estimates that sales of music videos topped $3.7 million in three months, after being introduced in October. Meanwhile, the major labels also are sharing in the profits of ad-supported video-on-demand offerings from AOL, Yahoo, Music Choice and others. That is revenue the music industry is keenly interested in protecting. Hopes are that YouTube and others will ink similar deals with the industry in the long run.'"

You can tell the ideals of a nation by its advertisements. -- Norman Douglas