He didn't go on TV to "brag" about it until the Internet got ahold of the story. And I wouldn't call it bragging -- he seemed (to me when I saw the story) to think in his own twisted mind that this was a greatest good argument -- that him making lots of money off of other people's lives would somehow help his business help other people. Bragging would be if he thought he was getting away with evil. He seemed to think he wasn't. He's still evil, but not inside his own head.
The angel company is a new startup that is trying to break into the market, and this is cheap advertising for them, even though they're going to lose money on the pills at that rate. It's a brilliant move, and an example of why you can only push a monopoly position so far before someone will find a way to undercut you.
Long and short of it: I don't think there's any conspiracy here.