I think that it is more a matter of principal than the publicity
He sued the News of the World who had to retract the Nazi claim
I even believe that they had to retract the orgy claim! (can't find the reference)
But then went after them and exposed the phone hacking scandal which brought the newspaper down,
This is still ongoing and more News Corp / Rupert Murdoch investigations are continuing.
While I am not sure that going after Google will do anything, he has to have some way of being disassociated with "Nazi Orgies" when they were not Nazi nor orgies!!
I recently installed MS Office 2010 on my fathers laptop
It gave me the choice of using ODF as the default format for saved files!!!
(I didn't use it because he needs to send files to others who may have old versions of Word for his business)
I am an importer in Ireland and my shipping invoices now have a "Gulf of Aden Surcharge" on them, so I pass this on to my customers and so on so the good news is that we ALL pay of the pirates.
perhaps at -100C at these low pressures water is a liquid.