As much as I'm sure you're right, I think this is a great way to perform advertising. No flash animations, no autoplay video or sound clips, no clickbait... Just pure data-driven performance benchmarking. It's like they're saying "Let's attract tech-savvy customers by publishing something that will actually be informative and/or interesting to them, and then maybe some of them will be interested in what we sell" I can totally get behind this form of marketing!
It's effective. They're still my first recommendation to friends and family even though I've moved to a competitor (needed Linux support).