28 gun deaths per day is a steep price for our society's inability to distinguish between anecdotes and statistics.
28 gun deaths per day is a cheap price for our society's continued freedom from government tyranny. That's what the second amendment is about. Not self defense, not hunting, not skeet shooting. Protection from tyranny. It's a recognized right for the people to possess the means to revolt should they choose.
This made sense back in the 18th and 19th centuries. Do you really expect to stand up to the US government with a bunch of hunting rifles, shotguns, pistols and the odd assault rifle? Hell, why aren't the people doing that now, when things like gitmo, DHS overreach and other such stomping of freedoms surely must be considered tyranny? (here's a hint - you'd lose long before martial law was declared).
Enjoy your "freedom".