I don't want cheaper, nobody does. We want better instead.
Sadly, only for a very tightly constrained definition of "we." Far too many people are either too poor or too stupid to buy quality products when they can save 20% and buy a similar product, even if it will only last 50% as long.
Even those that fall more to the "poor" side of the argument are stuck banking on the fact that the 30% difference is a future cost and buy the cheap shit anyway, because its that or nothing.
Its a well-known and well-documented phenomena. Unfortunately its also well-ignored. All "simple" economic arguments (ie: the only ones the people in power care about) start along the lines of "assume two equivalent competing products" and proceed to draw out pretty graphs showing marginal profits at various price points. You very rarely see quality difference being used as a pricing measure in these arguments (just like you rarely see irrational consumers in them.)
I mean I'm sure all of this stuff is covered as you get more in-depth into economic theory but very few politicians, never mind lay people, have degrees in economics. Most people know the major talking points from ECON101, if that, and precious little else.