The internet-of-things is here to stay.
To the contrary, in my experience most things that have a catchy name before they are implemented go nowhere. Multicasting, Named Data Networking, Internet of Things, OLP, Web Ontology, Neural Networks, etc. The project is more focused in sounding trending than in finding reasons why things want to access the internet (presumably so that your toaster can watch youtube videos while you are away?)
Successful projects usually start from the other end. People first create a small iteration of the thing that proves the concept, it starts to catch up (fancy name might be created here but this is entirely optional) and one day you turn around and its taken over the world.