And why is it that you are owed free content?
It's not about not having free access - it's not about having access period. I would have gladly paid for an online-only access, but there is no such option. I've tried signing up for a TV service with Comcast (which owns NBC) - not only I have to pay something like $70/month for huge package of channels I would never watch, but the only way to buy it is to sign up for installation of equipment for TV I do not own, and I would only get access when such equipment arrives - there is no option to sign up for online access and not have their cable equipment shoven down my throat.
P.S. I looked into using a Canadian VPN service, but had trouble getting www.cbc.ca olympic coverage to show up correctly on Linux. Now I am planning to watch Olympics on eTVnet - a Russian-language site in Canada, which, unlike NBC, is happy to take my money to provide me with access to content I want to watch.