Really? because I'm surprised at those who downplay it.
When you see it as blue-black it looks really blue-black. When you see it as white-gold it looks really white-gold. It's astonishing when you have two groups of people looking at the same thing at the same time under the same lighting conditions and seeing such radically different things, to the point that is unimaginable for each that the other person could be seeing what they say they're seeing.
What I find intereresting is that in all of recorded history, no painting, photograph, or object has ever exhibited this property in such an extreme and shocking way before. If it only work on LCDs then that might explain it, but I don't know if that's been established.