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+ - How to improve or Increase Leads from PPC Campaigns using Adwords How to improv->

Submitted by
AkshaySMEIndia
AkshaySMEIndia writes "How to improve or Increase Leads from PPC Campaigns using Adwords

For whom this might be useful?

There are very large differences in the amount of $$$ spend by advertisers for the same keywords and the leads which they get from their Campaigns. Some issues like Quality Score etc are commonly discussed. However how can a small advertiser who has limited knowledge of Adwords increase his leads without increasing his campaign budget?"

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Technology

+ - Search Engine Optimization : Defination and Basic Tips for Beginners->

Submitted by
AkshaySMEIndia
AkshaySMEIndia writes "Search Engine Optimization has traditionally been defined as improving a websites rank on the Search Engines.
In recent years the emergence of Web 2.0 has led to significant changes in how a Website / Blog are ranked on the Search Engines.
Also it has no longer remained necessary for a website to rank high on Search Engines to get very high Page Views – a Website ranked high on a Social Media like Digg can get very high Page Views."

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Digital

+ - Social Media Marketing : How its being used by Indian Advertisers->

Submitted by
AkshaySMEIndia
AkshaySMEIndia writes "There are two categories of SMO methods:

(a) Social media features added to the content itself, including: RSS feeds, sharing buttons, user rating and polling tools etc.
(b) Promotional activities by using blogs, commenting on other blogs, participating in discussion groups, and posting updates on social networking sites etc"

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