I remember that fluid lenses have been used by holographers for a long time, because they can be of quite high quality even with large diameter. Vari*lite also uses fluid lenses in some of their intelligent lighting fixtures.
The News here is that the Philips lens can be focused by an electric field with no part moving other then the lens. The size of their prototype is tiny; IMHO they need at least to triple the size of it to make it useful for digital cameras.