Perhaps they noticed the date (2012).
Wow, the rest of the world really is advanced....
My recollection is that MTV didn't even have commercials when it first started. But otherwise your point is valid. It didn't take them long to change their tune. ba-DUM-bump.
While I disagree with that in general, it is quite easy for a household with multiple people in it to hit the cap. The cap isn't per user, it's per household.
But who wants to be normal anyhow?