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Submission + - The History and Evolution of Malware (securityweek.com)

wiredmikey writes: Wade Williamson provides an interesting read on the evolution of malware, starting with a brief history, and background of modern malware threats, along with an explanation of the modern malware lifecycle...

Modern malware is emerging as one of the most concerning forces at play in information technology. With the ability to potentially coordinate millions of infected nodes, pass through security boundaries undetected on demand, and to adapt functionality on demand, modern malware has more in common with a fully distributed cloud-based application than it does with the simple self-replicating viruses and worms that we have known in the past.

40 years ago while working at BBN, Bob Thomas began experimenting with the concept of a mobile application. To this end he developed the Creeper program, which had the ability to move from machine to machine. Creeper quickly proliferated through ARPANET infecting everything in its path, and the emergence of the computer virus was upon us.

Given the evolution of malware, it is important that we look at more than simply the function of the malware (i.e. a banking botnet). It's just as important to understand how malware protects itself, communicates and foils our existing defense in depth.

Businesses

Submission + - Apple too big for the Dow Jones Industrial Average (edibleapple.com)

An anonymous reader writes: Apple is clearly the hottest tech stock on the market right now and the company is clearly at the vanguard of technological innovation. Consequently, many have wondered why Apple isn’t part of the Dow Jones Industrial Average (DOJA).

As it turns out, Apple's astronomical share price effectively prohibits the company from joining the DOJA as it would disproportionately influence the index.

Submission + - How Negative Reviews Increase Sales Online - Techn (technologyreview.com)

wjousts writes:

Panos Iperitos set out to study the dollar value of online reputation, and along the way he discovered the counter-intuitive ways that reviews inform it

Not surprisingly, people are willing to pay a premium (up to 5%) to buy a product for a seller with a good reputation, but interestingly, negative product reviews can lead to higher sales:

One reason is that buyers gain confidence that "if this is the worst this product will throw at me, it must be pretty good." "Negative reviews that are specific actually tend to serve as risk mitigators," says Ipeirotis On the other hand, the phrase "good packaging" makes it sound like there was nothing else in the transaction worth complimenting.

Spelling and grammar in reviews also have an impact. So much so that unconfirmed rumors have suggested that shoe seller Zappos has spent $0.10 per review to have Amazon's Mechanical Turk correct spelling and grammar in Zappos reviews.

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